2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that – delivering more efficient programmatic video buying to the agencies they support. To move quickly, they selected Magnite ClearLine, a unified curation and activation solution that connects buyers to the largest independent source of premium video supply from top-tier local and global broadcasters. With fewer intermediaries, log-level data for transparency, and real-time analytics, Cake.Shop streamlined execution, improved performance, and reduced tech fees by 25%.
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