Perspectives
Social Case Study: Zenith and Smartly
2025: Zenith partnered with Smartly to relaunch a legacy product for an international quick service restaurant through a high-impact video brand campaign, maximising visibility…
Technology
Analysis and guidance on the technologies shaping Australia’s digital advertising ecosystem, from ad tech innovation to data-driven marketing.
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Video Advertising
Video Case Study: Cake.Shop and Magnite
2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…
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BlogUpdate on in-app Measurement & Attribution within Apple iOS
This week we wanted to look at Apple's new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst…
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BlogGoogle Chrome Privacy Sandbox – an Update
Stay ahead of privacy changes. Get the latest insights on Google Chrome's Privacy Sandbox for sustainable ad tech and compliant web development.
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Blog
IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
Master Google Privacy Sandbox APIs with our IAB Tech Lab analysis. Understand the technical shifts impacting ad tech and future measurement strategies.
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Blog
IAB Tech Lab 2024 Priorities & Roadmap – An Explainer
As we prepare for another busy year ahead, we've been covering a few key topics – such as the responsible management of consent &…
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Blog
Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions
Note – on Feb 7th 2024 IAB Tech Lab's Privacy Sandbox Task Force published draft commentary and analysis on the challenges associated with the…
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Blog
IAB Tech Lab Accountability Platform – An Explainer
Project Rearc was launched in 2020 to collaboratively ‘re-architect’ digital advertising in response to the inevitable deprecation (or limitation) of third-party cookies and other…
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Blog
The EU Digital Services Act (DSA) – An Explainer
24th January 2024 Update: The IAB Europe DSA Taskforce that was established to evaluate industry needs for standardisation in support of compliance with ads…
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Blog
Consent Signals – An Explainer
With the Privacy review now well under way here in Australia, discussions related to the collection, management and adherence to consumer consent for digital…
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Blog
IAB Tech Lab Identity Solutions Guidance
Explore definitive guidance from IAB Tech Lab on implementing robust digital identity solutions. Stay ahead of privacy changes and future-proof your ad tech strategy.…
Membership
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