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Analysis and guidance on the technologies shaping Australia’s digital advertising ecosystem, from ad tech innovation to data-driven marketing.

Automotive, Technology
Social Case Study: Zenith and Smartly
On November 01, 2025 Read more
Automotive, Technology
Social Case Study: Xero and Smartly
On November 01, 2025 Read more
Automotive, Technology
Video Case Study: Cake.Shop and Magnite
On September 24, 2025 Read more
Blog Articles, iab-restricted, Technology
Update on in-app Measurement & Attribution within Apple iOS
Posted by Jonas Jaanimagi On November 06, 2024 Read more
Blog Articles, Technology
Google Chrome Privacy Sandbox – an Update
Posted by Jonas Jaanimagi On July 23, 2024 Read more
Blog Articles, Technology
IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
Posted by Jonas Jaanimagi On February 07, 2024 Read more
Blog Articles, Technology
IAB Tech Lab 2024 Priorities & Roadmap – An Explainer
On January 24, 2024 Read more
Blog Articles, Technology
Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions
Posted by Jonas Jaanimagi On January 17, 2024 Read more
Blog Articles, Technology
IAB Tech Lab Accountability Platform – An Explainer
Posted by Jonas Jaanimagi On December 19, 2023 Read more
Blog Articles, iab-restricted, Technology
The EU Digital Services Act (DSA) – An Explainer
Posted by Jonas Jaanimagi On December 14, 2023 Read more
Blog Articles, iab-restricted, Technology
Consent Signals – An Explainer
Posted by Jonas Jaanimagi On November 29, 2023 Read more
Blog Articles, Technology
IAB Tech Lab Identity Solutions Guidance
Posted by Jonas Jaanimagi On October 06, 2023 Read more
Blog Articles, Technology
Summary of Recent Updates to Industry Standards
Posted by Jonas Jaanimagi On September 07, 2023 Read more
Technology
Contextual Targeting Case Study: IAS and Bench
On September 28, 2020 Read more
Technology
DOOH Case Study: Samsung and Vistar Media
On February 15, 2020 Read more
Technology
Game Advertising Case Study: Lenovo and Herd MSL
On July 03, 2018 Read more

Technology

Social Case Study: Zenith and Smartly

Social Case Study: Xero and Smartly

Video Case Study: Cake.Shop and Magnite

Update on in-app Measurement & Attribution within Apple iOS

Google Chrome Privacy Sandbox – an Update

IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary

IAB Tech Lab 2024 Priorities & Roadmap – An Explainer

Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions

IAB Tech Lab Accountability Platform – An Explainer

The EU Digital Services Act (DSA) – An Explainer

Consent Signals – An Explainer

IAB Tech Lab Identity Solutions Guidance

Summary of Recent Updates to Industry Standards

Contextual Targeting Case Study: IAS and Bench

DOOH Case Study: Samsung and Vistar Media

Game Advertising Case Study: Lenovo and Herd MSL

IAB Australia is the peak trade association for online advertising in Australia.

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Technology

IAB Australia is the peak trade association for online advertising in Australia.

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