Blog
Summary of Recent Updates to Industry Standards
IAB Tech Lab develops, oversees and updates critical global technical standards and solutions – designed to enables and support a healthy and sustainable digital…
Technology
Analysis and guidance on the technologies shaping Australia’s digital advertising ecosystem, from ad tech innovation to data-driven marketing.
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Data Advertising
Contextual Targeting Case Study: IAS and Bench
Discover how IAS and Bench enhanced contextual targeting accuracy. Learn key strategies and results from this industry case study for optimal ad performance.
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DOOH Advertising
DOOH Case Study: Samsung and Vistar Media
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Perspectives
Game Advertising Case Study: Lenovo and Herd MSL
Herd MSL helped Lenovo, the world’s largest PC manufacturer, to grow awareness of its gaming brand amongst ‘casual gamers’ in a way that’s never…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.