BYD is an emerging automotive brand in Australia, committed to revolutionising the market with its innovative electric vehicles. Partnering with Yango, a leading media agency, and leveraging Adform’s advanced ad tech solutions, BYD has implemented a data-driven marketing strategy that significantly enhances its outreach.
By utilising Audience360’s in-market data and Adform’s ID Fusion, BYD successfully executed cross-channel campaigns that drove remarkable increases in brand awareness, website traffic, and sales, showcasing its dedication to capturing the attention of auto intenders in a competitive landscape.
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