Perspectives
Agentic advertising is coming. Here is what Australian sellers can do now.
Explore agentic advertising and what Australian sellers can do now to shape industry standards and improve their processes and prepare.
Programmatic
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Executive Technology · PodcastThe evolution of sell-side decisioning and what it means in practice
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of…
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Executive Technology
Programmatic Case Study: BYD, Yango, Audience360 and Adform
Explore the BYD Programmatic Case Study to see how data-driven strategies can enhance brand awareness and sales.
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Executive Technology
Programmatic Case Study: Hyatt Asia Pacific and StackAdapt
2025: Hyatt Asia Pacific worked closely with StackAdapt to refine and optimise campaign performance throughout the campaign run. The results: a 43% increase in…
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Blog
Member Q&A – Programmatic Curation
Recently we wrote an article on Programmatic Curation as an explainer as it's becoming a very hot topic in our industry. As a follow-up…
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Executive Technology
Programmatic Case Study: New Zealand University, Acquire and Adform
See how a NZ University maximized ad efficiency with programmatic buying. Learn the Adform and Acquire strategy for measurable digital ROI.
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Executive Technology
Programmatic Case Study: Grey Goose and Captify
2025: Grey Goose wanted to establish itself as the summer drink of choice at Australian sporting events and summer gatherings. To achieve this, the…
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Blog
Sustainability In Digital Advertising – Initial Best Practices & Recommendations
The topic of sustainability in digital advertising has a recently become an increasingly important consideration for industry to consider and collaboratively focus on. Due…
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Blog
AI in Digital Advertising – my Hopes & Fears
Artificial Intelligence (AI) in Digital Advertising – Hopes and Fears Introduction Since the launch and ongoing improvements in ChatGPT, everyone is now experiencing for…
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Blog
Google extends Privacy Sandbox proposals to Android
Google have now announced that the Privacy Sandbox proposals approach that they have been developing for web-based environments (Chrome) has been extended to include…
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Blog
Updates to Google’s Privacy Sandbox proposals – FLEDGE, Topics API & Attribution Reporting API
Keep up with Google's Privacy Sandbox changes. Understand FLEDGE, Topics API, and Attribution Reporting API impacts for modern ad tech strategies.
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Blog
Google Attribution Reporting proposal – an update
Understand the latest Google Attribution Reporting proposal. Essential update for advertisers on accurate measurement and industry best practices.
Membership
Become an IAB Australia member
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