Automotive

Industry insights, digital trends, and advertising strategies tailored to Australia’s automotive market.

  • Perspectives

    Social Case Study: Zenith and Smartly

    2025: Zenith partnered with Smartly to relaunch a legacy product for an international quick service restaurant through a high-impact video brand campaign, maximising visibility…

  • Perspectives

    Social Case Study: Xero and Smartly

    2025: Xero, a cloud-based accounting software operating globally, has different messages they need to promote to different markets and they need to update 3-4…

  • Video Advertising

    Video Case Study: Cake.Shop and Magnite

    2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…

  • Data Advertising

    Data Case Study: Carsales and Civic Data

    Analyze market trends with our data case study on Carsales and Civic Data. Gain actionable insights for targeted advertising and performance marketing in Australia.

  • Video Advertising

    Video Case Study: Suzuki and EMX

    See how Suzuki and EMX achieved remarkable results with strategic video content. Learn the full case study on maximizing digital impact for Aussie brands.

  • Perspectives

    Game Advertising Case Study: Castrol and InMobi

    Castrol Strengthens Brand Recall with Blended In-game Advertising: The Philippines is home to over 15.5 million mobile gamers, majority of whom prefer gaming on…

  • DOOH Advertising

    pDOOH Case Study: Mitsubishi and Hivestack

    See how Mitsubishi leveraged pDOOH with Hivestack. Explore this detailed case study to boost your OOH ROI and master innovative digital advertising strategies.

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.