Video Advertising · Podcast
Making a Good Impression (or Three): CTV Co-Viewing
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director -…
Video
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Video Advertising
Video Case Study: Mattel and Vudoo
Explore the Video Case Study: Mattel and Vudoo, showing innovative toy discovery through shoppable moments and global activation.
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BlogVideo Summit 2026: Highlights and Key Takeaways
Discover key takeaways from Video Summit 2026, including trends in video advertising and insights from industry leaders.
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Video Advertising
Video Case Study: Tangerine Banks, AdUnion and Samsung Ads
2026: Australian nbn and SIM-only mobile provider Tangerine, in partnership with its media agency AdUnion, has recorded an 250 per cent increase in sales…
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Video Advertising
Video Case Study: Cake.Shop and Magnite
2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…
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Blog
Q&A on Video Advertising: Insights from 2024 and Predictions for 2025
In this Q&A, we hear from leading industry experts who are members of the IAB Australia Video Council, sharing their insights on video advertising…
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Video Advertising
CTV Case Study: Deakin University and Adobe
See how Deakin University leveraged Adobe for high-impact CTV campaigns. Learn best practices for modern connected TV advertising.
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Video Advertising
BVOD Case Study: The Trade Desk and Telfast
Telfast expands market share in allergy-relief category with an innovative end-to-end BVOD strategy with The Trade Desk, check it out here.
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Video Advertising
Short Form Video Case Study: Index Exchange Matterkind and FMCG Brand
Together with Matterkind, a leading brand in Australia was looking to use premium short-form video inventory as an innovative way to activate reach campaigns…
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Video Advertising
Video Case Study: Suzuki and EMX
See how Suzuki and EMX achieved remarkable results with strategic video content. Learn the full case study on maximizing digital impact for Aussie brands.
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