By enhancing its first-party data strategy and segmentation built by on-site signals in Adobe Analytics for Advertising, Deakin implemented AI-driven optimization to unify marketing objectives within a single portfolio. Check out the case study here: https://business.adobe.com/blog/perspectives/more-signals-better-results-shaping-the-future-of-ctv
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
recommended
-
Executive Technology
Programmatic Case Study: New Zealand University, Acquire and Adform
See how a NZ University maximized ad efficiency with programmatic buying. Learn the Adform and Acquire strategy for measurable digital ROI.
-
Perspectives
Native Advertising Case Study: Cluey Learning and Taboola
Learn how Cluey Learning successfully utilized native advertising via Taboola. Discover actionable insights and best practices for maximizing ad ROI in Australia.