2026: See how Vudoo powered Mattel’s first global commerce media activation, turning toy discovery into shoppable moments.
Check out the full case study here: https://vudoo.com/customer-gallery/mattel-case-study/
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
recommended
-
Retail Media
Affiliate & Partner Marketing Case Study: Merry People and impact.com
2025: Discover how Merry People, Australia’s leading gumboot brand, doubled their global partnership revenue using impact.com’s innovative platform. This case study reveals: – Data-driven…
-
Retail Media
Affiliate & Partner Marketing Case Study: Rollie Nation and impact.com
2025: Australian comfort footwear innovator Rollie Nation was determined to accelerate its global expansion, having already established a presence in 11 countries. However, their…
-
Retail Media
Affiliate Case Study: The Iconic and Partnerize
2025: Partnerships prove a perfect fit for online retail giant, THE ICONIC THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform,…