case study

  • Video Advertising

    Video Case Study: Cake.Shop and Magnite

    2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…

  • Perspectives

    AI Case Study: Flight Centre and Microsoft Advertising

    2025: How Flight Centre reached more ready-to-book travellers while making every ad dollar work harder: Flight Centre partnered with Microsoft Advertising to run a…

  • DOOH Advertising

    pDOOH Case Study: Boost Mobile and Perion

    2025: Boost Mobile & Perion: Maximising National Reach! Boost Mobile leveraged Perion’s programmatic DOOH capabilities to drive brand awareness and purchase intent across Australia.…

  • Video Advertising

    CTV Case Study: ENRG and Microsoft Advertising

    2025: How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads. ENRG Pro launched its sports drink using Microsoft Advertising’s…

  • Retail Media

    Affiliate Case Study: MILKRUN and Partnerize

    2025: MILKRUN’s affiliate strategy: A quick ride to success with Partnerize. How affiliate became MILKRUN’s lowest-cost channel for customer acquisition, check out the full…

  • Retail Media

    Affiliate Case Study: The Iconic and Partnerize

    2025: Partnerships prove a perfect fit for online retail giant, THE ICONIC THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform,…

  • Retail Media

    Affiliate Case Study: Camilla and Partnerize

    2025: Inspired by travel: How CAMILLA built a better global affiliate program through Partnerize service & support CAMILLA is a luxury Australian-based print and…

  • Retail Media

    Affiliate Case Study: Adore Beauty and Partnerize

    2025: How Adore Beauty uncovered a highly efficient marketing channel with Partnerize. Adore Beauty, Australia’s leading online beauty store has spent over 20 years…

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.