2025: How Youi tracked a 3x+ lift in consideration and conversions with Native Image Ads that was further enhanced by last touch attribution. Youi tested Microsoft Advertising Audience ads to measure native ad impact on search performance. Over six weeks, optimisations and last-touch attribution doubled weekly conversions. Microsoft’s insights drove a 3.2× lift in brand consideration and 3× lift in search conversions, proving the value of upper-funnel activity on downstream results.
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