2025: How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads. ENRG Pro launched its sports drink using Microsoft Advertising’s Connected TV ads during the NRL 2024 Season Opener. With AI-driven targeting and genre-specific placements on Kayo and Foxtel, they achieved a 95% ad completion rate, 3x more impressions, and 67% lower CPMs—boosting brand visibility and marketing efficiency significantly.
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2026: Hyper-localised OOH in action: Lessons from Oatly. Across the world, brands strive to make meaningful and measurable connections with their audiences. Oatly’s award-winning…
2025: Hearts & Science and Telfast transform allergy season advertising with data-driven precision: Telfast improved ad efficiency by integrating real-time pollen data and postcode…
2025: MILKRUN’s affiliate strategy: A quick ride to success with Partnerize. How affiliate became MILKRUN’s lowest-cost channel for customer acquisition, check out the full…
