Video Advertising · Podcast
Making a Good Impression (or Three): CTV Co-Viewing
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director -…
ctv
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Video Advertising
CTV Case Study: ENRG and Microsoft Advertising
2025: How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads. ENRG Pro launched its sports drink using Microsoft Advertising’s…
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BlogOM SDK for CTV – an Explainer
Master the OM SDK and unlock advertising potential on Connected TV (CTV). Learn how this technology optimizes your iAB campaign success.
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Blog
CTV Quality Management – Frequency Capping, Content Object & Ad Formats
If you've been regularly reviewing our quarterly expenditure reports, you'll know that CTV continues to be the advertising hero product here in Australia. Brands…
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Blog
Enabling a flexible & verified CTV ads eco-system through OpenRTB 2.6 & ads.cert
Master the next generation of CTV advertising. Use OpenRTB 2.6 and ads.cert for a flexible, verified, and scalable ad ecosystem.
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Blog
AdTech Matters – Identity proposals, Safari’s Private Click Measurement and ads.txt & app-ads.txt update for CTV
Every fortnight or so we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are the identity proposals we're seeing…
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Blog
Australian CTV Market: An Investigation into Growth
How can the Australian Market ensure Healthy Future Growth? There has been a fair amount of recent discussion and coverage in relation to ad…
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