Perspectives
Agentic advertising is coming. Here is what Australian sellers can do now.
Explore agentic advertising and what Australian sellers can do now to shape industry standards and improve their processes and prepare.
ai
-
-
PerspectivesA Guide to Prompting with LLMs: 2026 Edition
Unlock the potential of LLMs with our guide to prompting. Learn effective techniques for better marketing insights today.
-
Perspectives
A Guide to Prompting with LLMs: Sell-Side Edition
Explore the guide to Prompting with LLMs Sell-Side, tailored for publishers and broadcasters in the Australian advertising industry.
-
Perspectives
A Guide to Prompting with LLMs: Buy-Side Edition
Explore the Guide to Prompting with LLMs Buy-Side for brand marketers. Improve your media strategies and campaign performance today.
-
Perspectives
A Guide to Prompting with LLMs: AdTech Edition
Explore the Guide to Prompting with LLMs AdTech for engineers and product managers in the digital advertising sector.
-
Perspectives
A Guide to Prompting with LLMs: Creative Edition
Unlock the potential of LLMs with our guide. Learn effective prompting techniques for insightful marketing results.
-
Perspectives
AI Educational Quiz
Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your individual working knowledge and inspire you to…
-
Perspectives
AI Readiness Advertising Infrastructure
An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of advertising. Contents: (click to jump to section)…
-
Perspectives
A Guide to Prompting with LLMs: 2025 Edition
This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, media agencies, publishers, adtech stakeholders to provide…
-
Perspectives
AI Case Study: Flight Centre and Microsoft Advertising
2025: How Flight Centre reached more ready-to-book travellers while making every ad dollar work harder: Flight Centre partnered with Microsoft Advertising to run a…
-
Blog
Member Q&A – AI in Digital Advertising
Get expert answers on implementing AI in your digital advertising strategy. Join our Q&A session for best practices and industry insights from IAB Australia.
-
Blog
AI in Digital Advertising – my Hopes & Fears
Artificial Intelligence (AI) in Digital Advertising – Hopes and Fears Introduction Since the launch and ongoing improvements in ChatGPT, everyone is now experiencing for…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.