The petcare brand wanted to better understand its target audience – dog owners in the UK – to increase store visits over the busy Christmas period (when traditionally there is an uplift in dog treats and food sales) and increase sales. Their KPIS were to increase brand awareness and customer engagement using view through rate (VTR), viewability and click through rate (CTR) metrics compared to the non-seasonal campaign that had been running for the rest of the year.
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