2025: As a growing startup, The Collagen Co. team was looking for cost-effective strategies to continue propelling its rapid growth. With clear goals to drive brand awareness and target growth among new customers, The Collagen Co sought to focus efforts on targeting the ideal audience: new and lapsed Australian shoppers. Working as an aligned trio, we built a focused program aimed at reaching these customers and driving sustainable revenue. Through strategy sessions with The Collagen Co., the team at The Thoughtful Agency carefully curated ideal partnerships from Rakuten Advertising’s diverse network, highlighting personalisation, program optimisation, and consumer engagement.
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