Retail Media
Affiliate & Partner Marketing Case Study: Sephora and impact.com
Learn how Sephora leveraged partner marketing via impact.com. Discover proven strategies to boost e-commerce revenue and maximize affiliate ROI.
Health and Beauty
Consumer insights and digital marketing strategies for Australia’s health, wellness, and beauty sectors.
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Audio Advertising
Audio Case Study: Bupa, Yahoo and Spotify
2025: Bupa, a leading healthcare company, was looking to drive brand awareness through a pricing promotional campaign during the busy EOFY period for health…
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Retail Media
Affiliate and Partner Marketing Case Study: The Collagen Co., The Thoughtful Agency and Rakuten Advertising
2025: As a growing startup, The Collagen Co. team was looking for cost-effective strategies to continue propelling its rapid growth. With clear goals to…
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PerspectivesDisplay Case Study: Anytime Fitness and Kargo
2025: By tapping Kargo’s Runway unit. Blending dynamic animation with strong promotional messaging, the unit effectively connected with core audiences—including sports fanatics, health enthusiasts,…
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Retail Media
Affiliate and Partner Marketing Case Study: Dyson and Rakuten Advertising
2023: Dyson wanted to drive incremental reach and awareness for Airstrait, an innovative wet-to-dry straightener, ahead of 2023’s Q4 peak holiday shopping. They also…
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Video Advertising
BVOD Case Study: The Trade Desk and Telfast
Telfast expands market share in allergy-relief category with an innovative end-to-end BVOD strategy with The Trade Desk, check it out here.
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DOOH Advertising
pDOOH Case Study: QV and Yahoo
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Audio Advertising
Audio Case Study: HD Brows and Listnr
Listnr worked with HD Brows to bring a smile to the face of those wanting perfect brows. They mixed light-hearted humour, conversation about the…
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Retail Media
Affiliate & Partner Marketing Case Study: My Muscle Chef and Commission Factory
Learn from our affiliate and partner marketing case study. See how 'My Muscle Chef' built revenue using commission strategies. Optimize your partnerships today.
Membership
Become an IAB Australia member
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