pDOOH Case Study: Bakers Delight and Perion

2025: The Perfect Recipe, Powering Footfall Growth with Real-Time Programmatic Innovation.

Bakers Delight achieved outstanding footfall uplift through a smart combination of proximity-based targeting, real-time dynamic creative, and precision-driven programmatic DOOH.

Download the full case study below. 

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.

recommended

All blog articles

  • DOOH Advertising

    DOOH Case Study: Oatly and Billups

    2026: Hyper-localised OOH in action: Lessons from Oatly. Across the world, brands strive to make meaningful and measurable connections with their audiences. Oatly’s award-winning…

  • Video Advertising

    CTV Case Study: ENRG and Microsoft Advertising

    2025: How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads. ENRG Pro launched its sports drink using Microsoft Advertising’s…