Data Case Study: BWFG and Flybuys

With most sales transactions taking place in brick and mortar stores, Brown Family Wine Group (BWFG) were experiencing a gap in their view of offline transactions. This limited understanding of their customers’ behavioural and demographic traits, coupled with a lack of visibility around cross-category purchasing trends and geographic variance created challenges both within the advertising and marketing space, but also in the strategic, end-to-end management of the consumer brand.