MeasureUp, the largest measurement conference in Australia, will return for its 10th year on the 2nd September 2026. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking.
This full day immersion is filled with networking, inspiring presentations, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.
Program
| Time | Session | Speakers |
|---|---|---|
| 7.50am – 8.40am |
MeasureUp 2026 Breakfast Getting MMM-Ready: Aligning Sell-Side and Buy-Side on Clean, Structured Data An interactive, Chatham House Rule forum with Kantar, Analytic Partners and Prophet, over light breakfast in the Heritage Room. Register your interest when you book your MeasureUp ticket. |
Paul Sinkinson, Managing Director Asia Pacific, Analytic Partners John Cucka, Head of Analytics, Kantar Jordan Taylor-Bartels, CEO, Prophet |
| 8.15am – 9.00am | Main conference registration | |
| 9.00am – 9.15am | Welcome | |
| 9.15am – 9.30am | IAB Australia Future of Measurement Review: Insights from Across the Industry | Natalie Stanbury, Research Director, IAB Australia |
| 9.30am – 10.00am | Future of Measurement Panel Discussion | Sally Hellyer, General Manager Analytics & Insights, WPP Media Brett Camilleri, VP of Measurement APAC, Monks Megan Brownlow, Board Director, Audit & Risk Committee Chair, Housten Consulting More panel speakers to be announced |
| 10.00am – 10.20am | Clarity, Consistency, and Confidence in Modern Measurement | David Cohen, CEO, IAB US Gai Le Roy, CEO, IAB Australia |
| 10.20am – 10.50am | Building Brands for Commercial Outcomes in the Agentic Search Era (Sponsored by Google) | Eduardo Maia, Data and Measurement Lead, Google Angus Boulton, Strategy and Insights Manager, Google Tom Mansfield, CMO, Tracksuit |
| 10.50am – 11.15am | Break and networking | |
| 11.15am – 11.40am | Proving Cross-Media in a Fragmented Stream | Jan Bojko, Associate Director Marketing Science, Spotify Ciarán Campbell, Digital Lead Kia, Advertising Associates |
| 11.40am – 12.05pm | Moving Beyond Attribution: Proving Incremental Sales Impact | Tom Gregory, Global Head of Platform Sales and Partnerships, Lifesight Clara Ferren, Senior Director Marketing Measurement and Strategy, Lifesight Ashvin Melwani, Chief Marketing Officer, Obvi Sonja Popvic, Head of Media Technology and Attribution, VGW |
| 12.05pm – 12.30pm | Watch It. Love It. Tune In: How TikTok Turned Views Into Viewership (Sponsored by Samba) | Alyson Sprague, Global VP Measurement Science, Samba Jon-Paul Stift, Marketing Science Lead, TikTok Gai Le Roy, CEO, IAB Australia (moderator) |
| 12.30pm – 1.30pm | Lunch | |
| 1.30pm – 2.00pm | Proving ROI in an Evolving AI Marketing Ecosystem (Sponsored by Meta) | Eby Jose, Data Science Lead, Meta Kuo Lumpur, Head of Media Optimisation and Strategy, Canva |
| 2.00pm – 2.25pm | The Point of Influence: Revealing the Hidden Drivers of Cross-Media Effectiveness | Lauren Mullane, National Manager Audience Strategy, Scentre Group BrandSpace Paul Sinkinson, Managing Director Australia and Asia, Analytic Partners |
| 2.25pm – 2.50pm | Measuring Media Synergy: 10 Years of Cross-Media Evidence on Campaign Effectiveness | Steve Weaver, Media Intelligence Director ANZ, Publicis Groupe Sharon Hilton, Head of Media Effectiveness, Kantar |
| 2.50pm – 3.10pm | Break and networking | |
| 3.10pm – 3.20pm | IAB Ad Effectiveness Council: Essential Marketing Effectiveness Reading List | Kirsten Riolo, Head of Insights APAC, Nielsen |
| 3.20pm – 3.45pm | From Measurement to Better Decisions: Lessons from 15+ Years of Cross-Media Measurement Around the World | Mogens Storgaard Jakobsen, Co-founder and Chairman of the Board, AudienceProject |
| 3.45pm – 4.10pm | The 2.5-Second Survival Guide: How to Fix the Attention Gap in Australian Advertising | Daren Poole, Creative Excellence Lead, Ipsos Ed Harrison, Director Creative Effectiveness, Ipsos |
| 4.10pm – 4.35pm | Shift Happens: Turning Cultural Trends into Premium Brand Insights | Nicola Harvey, Head of Strategic Initiatives, The Guardian Australia Nikki Katsenos, Head of Audience and Insights Strategy, The Guardian Australia |
| 4.35pm – 5.00pm | From Influence to Impact: What Actually Drives Brand Impact in Creator Marketing | Irene Joshy, Regional Creative Head, Kantar Brittanie English, Co-Founder and Managing Director, The Content Division |
| 5.00pm | Closing | |
| 5.00pm – 7.00pm | Drinks reception |
Thank You to Our 2026 Sponsors
Ticket Pricing
Not sure if your organisation is a member? Check the full list of IAB Australia members to see if you qualify for the member rate.
Last Year at MeasureUp
A look back at MeasureUp 2025 — a full day of measurement thinking, debate and networking with the industry.
 |
 |
 |
 |
 |
 |
Ready to join us?Secure Your Seat
Sponsorship
If you would like to find out more about sponsorship opportunities, reach out to our Director of Marketing & Memberships Jenn Thomas.