MeasureUp, the largest measurement conference in Australia, returned for its 10th year on Wednesday 2nd September 2026 at the NSW Teachers Federation Conference Centre, Surry Hills. MeasureUp brought together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking.
The full day immersion was filled with networking, inspiring presentations, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem. Session videos, photos and presentations from the day are below.
Session Videos
Watch the sessions from the day below, or view the full MeasureUp 2026 playlist on YouTube.
IAB Australia Future of Measurement Review: Insights from Across the Industry
Natalie Stanbury, IAB Australia
Future of Measurement Panel Discussion
WPP Media, Monks, Housten Consulting
Clarity, Consistency, and Confidence in Modern Measurement
David Cohen, IAB US and Gai Le Roy, IAB Australia
Building Brands for Commercial Outcomes in the Agentic Search Era
Google and Tracksuit
Moving Beyond Attribution: Proving Incremental Sales Impact
Lifesight, Goodr, IAG, VGW
Proving ROI in an Evolving AI Marketing Ecosystem
Meta and Canva
Measuring Media Synergy: 10 Years of Cross-Media Evidence on Campaign Effectiveness
Publicis Groupe and Kantar
From Measurement to Better Decisions: Lessons from 15+ Years of Cross-Media Measurement Around the World
Mogens Storgaard Jakobsen, AudienceProject
The 2.5-Second Survival Guide: How to Fix the Attention Gap in Australian Advertising
Ipsos
Shift Happens: Turning Cultural Trends into Premium Brand Insights
The Guardian Australia
From Influence to Impact: What Actually Drives Brand Impact in Creator Marketing
Kantar and The Content Division
Photo Gallery
A look back at the day: presentations, debate and networking with the industry.
View all the photos from MeasureUp 2026 in our gallery.
Presentations
Download the presentations shared on the day.
Building Brands for Commercial Outcomes in the Agentic Search Era Google
Proving ROI in an Evolving AI Marketing Ecosystem Meta
Measuring Media Synergy: 10 Years of Cross-Media Evidence on Campaign Effectiveness Kantar and PMX
The 2.5-Second Survival Guide: How to Fix the Attention Gap in Australian Advertising Ipsos
Shift Happens: Turning Cultural Trends into Premium Brand Insights The Guardian Australia
Art Over Algorithm Kantar
Related Resources
Future of Measurement Report 2026 IAB Australia
The Essential Marketing Effectiveness Reading List IAB Ad Effectiveness Council
Program
| Time | Session | Speakers |
|---|---|---|
| 7.50am – 8.40am |
MeasureUp 2026 Breakfast Getting MMM-Ready: Aligning Sell-Side and Buy-Side on Clean, Structured Data An interactive, Chatham House Rule forum with Kantar, Analytic Partners and Prophet, over light breakfast in the Heritage Room. |
Paul Sinkinson, Managing Director Asia Pacific, Analytic Partners John Cucka, Head of Analytics, Kantar Jordan Taylor-Bartels, CEO, Prophet |
| 8.15am – 9.00am | Main conference registration | |
| 9.00am – 9.15am | Welcome | |
| 9.15am – 9.30am | IAB Australia Future of Measurement Review: Insights from Across the Industry | Natalie Stanbury, Research Director, IAB Australia |
| 9.30am – 10.00am | Future of Measurement Panel Discussion | Sally Hellyer, General Manager Analytics & Insights, WPP Media Brett Camilleri, VP of Measurement APAC, Monks Megan Brownlow, Board Director, Audit & Risk Committee Chair, Housten Consulting |
| 10.00am – 10.20am | Clarity, Consistency, and Confidence in Modern Measurement | David Cohen, CEO, IAB US Gai Le Roy, CEO, IAB Australia |
| 10.20am – 10.50am | Building Brands for Commercial Outcomes in the Agentic Search Era (Sponsored by Google) | Eduardo Maia, Data and Measurement Lead, Google Angus Boulton, Strategy and Insights Manager, Google Tom Mansfield, CMO, Tracksuit |
| 10.50am – 11.15am | Break and networking | |
| 11.15am – 11.40am | Proving Cross-Media in a Fragmented Stream | Jan Bojko, Associate Director Marketing Science, Spotify Ciarán Campbell, Digital Lead Kia, Advertising Associates |
| 11.40am – 12.05pm | Moving Beyond Attribution: Proving Incremental Sales Impact | Tom Gregory, Global Head of Platform Sales and Partnerships, Lifesight Peter Roberge, Global Marketing Measurement Lead, Goodr Mark Echo, Former Executive Manager, Channel, Performance Marketing & Effectiveness, IAG Sonja Popvic, Head of Media Technology and Attribution, VGW |
| 12.05pm – 12.30pm | Watch It. Love It. Tune In: How TikTok Turned Views Into Viewership (Sponsored by Samba) | Alyson Sprague, Global VP Measurement Science, Samba Jon-Paul Stift, Marketing Science Lead, TikTok Gai Le Roy, CEO, IAB Australia (moderator) |
| 12.30pm – 1.30pm | Lunch | |
| 1.30pm – 2.00pm | Proving ROI in an Evolving AI Marketing Ecosystem (Sponsored by Meta) | Eby Jose, Data Science Lead, Meta Kuo Lumpur, Head of Media Optimisation and Strategy, Canva |
| 2.00pm – 2.25pm | The Point of Influence: Revealing the Hidden Drivers of Cross-Media Effectiveness | Lauren Mullane, National Manager Audience Strategy, Scentre Group BrandSpace Paul Sinkinson, Managing Director Australia and Asia, Analytic Partners |
| 2.25pm – 2.50pm | Measuring Media Synergy: 10 Years of Cross-Media Evidence on Campaign Effectiveness | Steve Weaver, Media Intelligence Director ANZ, Publicis Groupe Sharon Hilton, Head of Media Effectiveness, Kantar |
| 2.50pm – 3.10pm | Break and networking | |
| 3.10pm – 3.20pm | IAB Ad Effectiveness Council: Essential Marketing Effectiveness Reading List | Kirsten Riolo, Head of Insights APAC, Nielsen |
| 3.20pm – 3.45pm | From Measurement to Better Decisions: Lessons from 15+ Years of Cross-Media Measurement Around the World | Mogens Storgaard Jakobsen, Co-founder and Chairman of the Board, AudienceProject |
| 3.45pm – 4.10pm | The 2.5-Second Survival Guide: How to Fix the Attention Gap in Australian Advertising | Daren Poole, Creative Excellence Lead, Ipsos Ed Harrison, Director Creative Effectiveness, Ipsos |
| 4.10pm – 4.35pm | Shift Happens: Turning Cultural Trends into Premium Brand Insights | Nicola Harvey, Head of Strategic Initiatives, The Guardian Australia Nikki Katsenos, Head of Audience and Insights Strategy, The Guardian Australia |
| 4.35pm – 5.00pm | From Influence to Impact: What Actually Drives Brand Impact in Creator Marketing | Irene Joshy, Regional Creative Head, Kantar Brittanie English, Co-Founder and Managing Director, The Content Division |
| 5.00pm | Closing | |
| 5.00pm – 7.00pm | Drinks reception |
Thank You to Our 2026 Sponsors
Sponsorship
If you would like to find out more about sponsorship opportunities for future IAB Australia events, reach out to our Director of Marketing & Memberships Jenn Thomas.