MeasureUp, the largest measurement conference in Australia, will return for its 10th year on the 2nd September 2026. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking.
This full day immersion is filled with networking, inspiring presentations, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.
Program
| Session | Speakers |
|---|---|
| IAB Australia Future of Measurement Review: Insights from Across the Industry | Natalie Stanbury, Research Director, IAB Australia |
| Clarity, Consistency, and Confidence in Modern Measurement | David Cohen, CEO, IAB US Gai Le Roy, CEO, IAB Australia |
| Future of Measurement Panel Discussion | Session details coming soon |
| Moving Beyond Attribution: Proving Incremental Sales Impact | Tom Gregory, Global Head of Platform Sales and Partnerships, Lifesight Clara Ferren, Senior Director Marketing Measurement and Strategy, Lifesight Ashvin Melwani, Chief Marketing Officer, Obvi Sonja Popvic, Head of Media Technology and Attribution, VGW |
| Building Brands for Commercial Outcomes in the Agentic Search Era (Sponsored by Google) | Eduardo Maia, Data and Measurement Lead, Google Angus Boulton, Strategy and Insights Manager, Google Tom Mansfield, CMO, Tracksuit |
| The Point of Influence: Revealing the Hidden Drivers of Cross-Media Effectiveness | Lauren Mullane, National Manager Audience Strategy, Scentre Group BrandSpace Paul Sinkinson, Managing Director Australia and Asia, Analytic Partners |
| Proving Cross-Media in a Fragmented Stream | Jan Bojko, Associate Director Marketing Science, Spotify Ciarán Campbell, Digital Lead Kia, Advertising Associates |
| Proving ROI in an Evolving AI Marketing Ecosystem (Sponsored by Meta) | Kuo Lumpur, Head of Media Optimisation and Strategy, Canva Eby Jose, Data Science Lead, Meta |
| Measuring Media Synergy: 10 Years of Cross-Media Evidence on Campaign Effectiveness | Steve Weaver, Media Intelligence Director ANZ, Publicis Groupe Sharon Hilton, Head of Media Effectiveness, Kantar |
| The 2.5-Second Survival Guide: How to Fix the Attention Gap in Australian Advertising | Daren Poole, Creative Excellence Lead, Ipsos |
| Shift Happens: Turning Cultural Trends into Premium Brand Insights | Nicola Harvey, Head of Strategic Initiatives, The Guardian Australia Nikki Katsenos, Head of Audience Insights Strategy, The Guardian Australia |
| From Influence to Impact: What Actually Drives Brand Impact in Creator Marketing | Irene Joshy, Regional Creative Head, Kantar |
| Networking Drinks |
Ticket Pricing
- IAB Australia Members: $335
- General Admission: $499
Not sure if your organisation is a member? Check the full list of IAB Australia members to see if you qualify for the member rate.
Ready to join us?Secure Your Seat
Sponsorship
If you would like to find out more about sponsorship opportunities, reach out to our Director of Marketing & Memberships Jenn Thomas.