IAB Australia and the Outdoor Media Association returned to Sydney in August 2026 for Powering DOOH, a half-day summit unpacking the technical, practical and strategic sides of programmatic out-of-home in Australia. Proudly sponsored by Broadsign, Perion and Vistar Media, the morning brought together buyers, sellers, platforms and brands to look at where automation, measurement and omnichannel planning are heading.
QMS’s Michael Whiteside opened with industry context and innovation, followed by an OOH market update from OMA CEO Elizabeth McIntyre and the release of IAB Australia’s DOOH State of the Nation research results by Natalie Stanbury.
Broadsign’s Dave Etherington and Jonny Richardson took the room through the omnichannel tipping point, before a panel of agency and platform voices doubled down on pDOOH. A Brown-Forman ROI case study from Starcom, Yahoo, Brown-Forman and Endeavour Group closed out the first half with a practical look at outcomes.
After morning tea, Mutinex’s Will Marks examined MMM’s influence on DOOH investment, Accenture Song and oOh!media shared a fireside chat on the future of DOOH, and a final panel explored omnichannel amplification across the buy and sell sides.
Video Presentations from the Day
Watch recordings from Powering DOOH Sydney 2026 on the IAB Australia YouTube channel.
Photo Gallery
View photos from Powering DOOH 2026 in our full galleries.
Powering DOOH Sydney
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Powering DOOH Melbourne
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Resources from the Day
Presentations, research and further reading from Powering DOOH Sydney 2026 are available below.
Presentations & Case Studies
The Omnichannel Tipping Point – Broadsign
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Case Study: JCDecaux & 7-Eleven
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Case Study – Yahoo
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Vistar x Arla Case Study – Vistar Media
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MMM Influence on DOOH Investment – Mutinex
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Omnichannel Amplification
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IAB Resources
Programmatic DOOH State of the Nation Report 2026 – IAB Australia
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Full 2026 Program
| Session | Speakers |
|---|---|
| Registration & Networking | |
| Industry Context and Innovation | Michael Whiteside, National Sales Director Advanced Trading, QMS |
| OOH Market Update | Elizabeth McIntyre, CEO, Outdoor Media Association |
| DOOH State of the Nation Research Results | Natalie Stanbury, Director of Research, IAB Australia |
| The Omnichannel Tipping Point | Dave Etherington, Chief Commercial Officer, Broadsign Jonny Richardson, Business Development, Broadsign |
| Double Down on pDOOH | Brady Arlt, Client Development Director, WPP Media Sally Lawrence, Executive Director Media, Enigma Laura Mayers, Lead Associate Account Director, The Trade Desk Brad Palmer, National Programmatic Manager, JCDecaux Moderator: Henry Hellegas, Senior Sales Director, Perion |
| ROI Case Study: Brown-Forman | Rebecca Ho, Head of Investment, Starcom Sydney Keren Homan, Head of Client Partnerships AU, Yahoo Mariano Favia, Ecommerce Manager, Brown-Forman Kylie Cooper, Group Retail Media Manager, Endeavour Group (MixIn) |
| Morning Tea | |
| MMM Influence on DOOH Investment | Will Marks, Head of Data Solutions, Mutinex |
| Programmatic Perspectives: A Fireside Chat on the Future of DOOH | Chris Colter, Managing Director Media Strategy, Accenture Song Georgie Fox, Head of Digital Sales, oOh!media |
| Omnichannel Amplification | Matt Proud, Director Business Development, The Trade Desk Varun John, General Manager, Foxcatcher Sarinna Harte, Group Media Investment Director, Ryval Media Moderator: Sabarish Chirakkal, Group Programmatic Director, VMO |
| Wrap-up | Michael Whiteside, National Sales Director Advanced Trading, QMS |
| Close | Gai Le Roy, CEO, IAB Australia |
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