IAB Australia and the Outdoor Media Association (OMA) are bringing Powering DOOH back to Sydney. The half-day conference will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia.
From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH.
If you are investing in digital out of home, exploring programmatic DOOH, or want the latest ROI case studies and omnichannel strategies, this is the room to be in.
Proudly Sponsored By
Program
| Time | Session | Speakers |
|---|---|---|
| 8:30am – 9:00am | Registration | |
| 9:00am – 9:10am | Industry Context and Innovation | Michael Whiteside, National Sales Director Advanced Trading, QMS |
| 9:10am – 9:20am | OOH Market Update | Elizabeth McIntyre, CEO, OMA |
| 9:20am – 9:35am | DOOH State of the Nation Research Results | Natalie Stanbury, Director of Research, IAB Australia |
| 9:35am – 9:50am | Automation in OOH(/td> | Dave Etherington, Chief Commercial Officer, Place Exchange (virtual) Jonny Richardson, Business Development, Broadsign |
| 9:50am – 10:10am | Double Down on pDOOH | Moderator: Henry Hellegas, Senior Sales Director, Perion Brady Arlt, Client Development Director, WPP Media Sally Lawrence, Executive Director Media, Enigma Laura Mayers, Lead Associate Account Director, The Trade Desk Brad Palmer, National Programmatic Manager, JCDecaux |
| 10:10am – 10:30am | ROI Case Study: Brown-Forman | Rebecca Ho, Head of Investment, Starcom Sydney Keren Homan, Head of Client Partnerships AU, Yahoo Mariano Favia, Ecommerce Manager, Brown-Forman Kylie Cooper, Group Retail Media Manager, Endeavour Group (MixIn) |
| 10:30am – 10:55am | Morning Tea | |
| 10:55am – 11:10am | Outcomes based measurement | Speakers TBC |
| 11:10am – 11:30am | Programmatic Perspectives: A Fireside Chat on the Future of DOOH | Chris Colter, Managing Director Media Strategy, Accenture Song Georgie Fox, Head of Digital Sales, oOh!media |
| 11:30am – 11:50am | Omnichannel Amplification | Moderator: Sabarish Chirakkal, Group Programmatic Director, VMO Matt Proud, Director Business Development, The Trade Desk Varun John, General Manager, Foxcatcher Sarinna Harte, Group Media Investment Director, Ryval Media |
| 11:50am – 11:55am | Wrap-up | Michael Whiteside, National Sales Director Advanced Trading, QMS |
| 11:50am – 12:00pm | Close | Gai Le Roy, CEO, IAB Australia |
Ticket Pricing
- IAB & OMA Members: Complimentary (2 free tickets per member organisation)
- Additional Member Tickets: $125
- Marketers & Media Agencies investing in, or looking to invest in, digital out of home: Complimentary (2 free tickets per organisation)
- General Admission: $225
Ready to join us?Secure Your Seat