IAB Viewability Whitepaper - Dec. 2016

This document has been originally developed by the Interactive Advertising Bureau Australia Viewability Taskforce in December 2016. IAB Australia announced the viewability taskforce in October 2016 and aligned with the IAB U.S. viewability measures which were announced in 2014 and have since been refined and extended to cover video, mobile web and mobile in-app.

Download the Whitepaper below.