In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director – CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney, National Television Sales Director at Southern Cross Media Group, to discuss PubMatic’s new report, How Co-Viewing Redefines Attention, and what it means for how CTV is planned, bought and measured.
The data shows co-viewed impressions deliver 42% higher attention, 53% stronger recall, and audiences 70% more likely to act, yet CTV is still traded like a 1:1 digital impression. Luke and Katie unpack the missed opportunity on high co-viewing days, why pricing should reflect context and audience, and where measurement needs to go next.
