Podcast
IAB Australia podcast
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy, and the technology that drives it all.
Latest episode
Lower Carbon in Digital Advertising: Triple Win for Businesses
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Arum Nixon, Australian Chapter Lead at Ad Net Zero, and Nicola Harvey, Head of Strategic Initiatives at The Guardian Australia, to unpack Ad Net Zero's new white paper, Triple Win for Marketers. With new analysis showing advertising can account for more…
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2026 8 episodes
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Making a Good Impression (or Three): CTV Co-Viewing
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director – CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney,…
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Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Lead, APAC at Acast, and Nikola Small, Associate Director DV+…
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The Road to Purchase: How Car Buyers Research, Discover and Decide
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at…
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Beyond the Surface: Media Investment In a Shifting Market
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to…
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The evolution of sell-side decisioning and what it means in practice
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Australia, and Janette Higginson, VP of Buyer…
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The big themes of 2026: An Industry Perspective
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well…
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The big themes of 2026
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and…
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Assessing Audio Advertising Outcomes
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan…
2025 10 episodes
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Unlocking the Power of Gaming: Insights and Opportunities for Advertisers
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and…
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Making DOOH make sense: AI, context and creativity in 2026
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they…
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From Wishlists to Success: Entrepreneurship and Growth Strategies
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Jade McDade from Skimlinks and Jodine Wolman, co-founder of Sortd. Together, they explore how wishlists are revolutionising…
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Supporting the Retail Media Ecosystem
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore…
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Building audiences and developing ad models with entrepreneurial drive
In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of…
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Understanding how behavioural patterns and changes can help brands
In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired…
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Changing behaviours and expectations in the convenience economy
In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders…
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Full Funnel Impact: Mars Extra Gum and Programmatic OOH
In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve…
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The Evolution of Measurement in Affiliate Marketing
In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger…
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The big themes of 2025
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology…
2024 11 episodes
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The Role of Content in Affiliate Marketing
Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the…
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Tips for Marketing Effectiveness Success
In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and…
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Retail Media Developments & Tech with Endeavour Group & Microsoft
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail…
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University Advertising and Marketing in 2024 with QUT and VML
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary…
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Australian Programmatic Advertising Trends
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and…
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IAB Australia Audio Summit Podcast: Media Buyers – Making the Most of Audio in 2024
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. · Anna Magliano, head of client services, Kaimera · Lucy Formosa Morgan, MAGNA Global · Daniel Cutrone, managing partner,…
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IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging…
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IAB Australia Audio Summit Podcast: The Art of Influence – Connecting with Gen Z Thru Audio
Panelists: Sarah Adams, producer, Inspired Unemployed · Ryan Lamont, senior development manager, Acast · Sam Koslowski, co-founder, The Daily Aus · Moderator: Bella Spragg, director data partnerships, The Trade Desk
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IAB Australia Audio Summit Podcast: Scratching the Crime Itch
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We…
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Sustainability Initiatives & Measures for Digital Advertising
In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux).
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The big themes for 2024
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead),…
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