In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising landscape in 2026. Marking IAB Australia’s 21st year, the team explores the Future of Measurement project, advances in experimentation and incrementality, evolving privacy reforms, and the practical realities of AI and agentic innovation. Listen now!
The big themes of 2026
