In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.
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Explore lower carbon in digital advertising and its triple win for businesses. Discover effective strategies for change.
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director -…
Explore the potential of audio with insights on investment, measurement, and the programmatic opportunity in tuning in to audio.
