IAB Australia were recently in Brisbane for our fourth year as we unpacked the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners.
Content from the day can be found below the agenda.
Agenda
Monday 12 October 2026, 9am to 12pm (registration from 8:30am)
State Library of Queensland, South Brisbane
| 8:30am | Registration and Breakfast |
| 9:00am | Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 9:15am | The Future of Measurement Yasmin Sanders, VP APAC, Samba (moderator) Rachel Scott, Head of Decision Science, Prophet Justine Butler, Managing Director, Media Merchants Casey Greig, Head of Strategy, Audience Group |
| 9:45am | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia Karin Du Chene, Executive Group Director Kantar |
| 10:25am | Morning Tea |
| 10:50am | About AI & Agentic Jonas Jaanimagi, Technology Lead, IAB Australia Stelios Moudakis, General Manager – SEO & GEO, Omnicom Media |
| 11:20am | Local Industry Panel Michael Petersen, Founder and Client Strategist, Pivotus Selina Gough, Chief Operating Office, In Marketing We Trust Tara Duncan, ANZ Agency Partner, SeenThis Georgia Staples, Group Business Manager, Nine |
| 11:50am | Closing Remarks |
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