Join us in Adelaide as we unpack the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners. Across the morning we’ll cover five themes:
What we’ll cover
Agenda
Friday 16 October 2026, 9am to 12pm (registration from 8:30am)
Allen Scott Auditorium, Adelaide University
| 8:30am | Registration and Breakfast |
| 9:00am | Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 9:15am | Measurement and Proving Outcomes Gai Le Roy, CEO, IAB Australia (moderator) Panellists to be announced |
| 9:45am | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia |
| 10:25am | Morning Tea |
| 10:50am | Data, Privacy and AI Jonas Jaanimagi, Technology Lead, IAB Australia Michael Krawczyk, Country Manager, SeenThis More panellists to be announced |
| 11:20am | Local Industry Panel Panellists to be announced |
| 11:50am | Closing Remarks |
Sponsored by

Tickets
- IAB member organisations: 2 complimentary tickets
- Additional member tickets: $125
- Agencies and advertisers: Complimentary
- General admission: $225
- Community access: Complimentary, limited tickets for digital ad professionals between roles