The IAB Ad Effectiveness Council provides guidance to the industry on the best methods to assess the business impact of marketing activities, along with insight and inspiration to help marketers optimise their digital advertising investment. Council members are passionate measurement professionals from a range of media owners, agencies, advertisers, data companies, measurement and research companies.
As the industry adapts to meet consumers greater expectations for data privacy and marketers adjust their advertising activities and measurement toolkits in response to greater restrictions on device IDs and third-party cookies, the IAB Advertising Effectiveness Council strive to highlight the innovations occurring across the industry to protect the insights that businesses need to grow. The council aim to provide thought-leadership, guidance, and best practices for resilient techniques to assess the impact of digital advertising as part of the broader media mix into the future.
The IAB Ad Effectiveness Council’s recent key projects are outlined below. The Council also help set the agenda for the IAB’s annual measurement conference, MeasureUp, along with the IAB’s Measurement Council.
Ad Effectiveness Council members:
- Adrian Lloyd – Adelaide
- Jerome Valeasquez – Admatic
- Tim Hull – Amazon Ads
- Casey Greig – Audience Group
- Michelle Thompson – Azira
- Rowan Henderson – Carsales
- Nicholas Marsall – dentsu
- Trisia Wiecek – DoubleVerify
- Paul Murphy – Ebiquity
- Ben Oliver – Mars
- Andrew Rudd – Experian
- Eduardo Maia – Google
- John Nguyen – IAS
- Michael Serratore – Innovid
- Andreea Chirila – Kantar
- Peter Madani – Lifesight
- James Parker – LoopMe
- Atif Deshmukh – Meta
- Sheetal Nand – Microsoft
- Ian Garland – Milton Data
- Brett Camilleri – Monks
- Will Marks – Mutinex
- Craig Johnson – Netflix
- Patrick Byren – News Corp
- Kirsten Riolo – Nielsen
- Mark Griffiths – On Device Research
- Mark Titley – Paramount
- Dave Goodfellow – Pinterest & Council Chair
- Hamish Mogan – Prophet
- Steve Weaver – Publicis
- Duran Bradley– REA Group
- Balraj Singh – Reddit
- Trent Light – Ryvalmedia
- Yasmin Sanders (Chair) – Samba TV
- Abhishek Loumish – Snapchat
- Louise Hutley – Stackadapt
- Alice Bradely – The Guardian
- Kelly Umberfield – TikTok
- Rahila Nadir – Yahoo
The IAB Australia Advertising Effectiveness Council recent projects: