Sign in
Become a member

IAB Australia Adelaide Market Update

Join us in Adelaide as we unpack the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners. Across the morning we’ll cover five themes:

What we’ll cover

Market trends and the year ahead

Where ad investment is heading and how consumer media behaviour is shifting, including the continued rise of the creator economy and retail media, and what both mean for local buyers and sellers.

Measurement and proving outcomes

A presentation and panel on the state of measurement, covering what’s working, what advertisers are being asked to prove, and how to connect campaign activity to business outcomes with confidence.

Audiences, formats and innovation

How audiences are being built and reached across emerging and established channels, and where new formats and creative innovation are delivering results.

Discovery: how people find things now

Search, AI assistants and content discovery are reshaping the path to purchase. We’ll look at the latest research on changing discovery behaviour and what it means for brands, publishers and agencies.

Data, privacy and AI

The regulatory and technology developments the industry needs to be across, including privacy reform, responsible data use, and how AI is being applied across the advertising supply chain.

Agenda

Friday 16 October 2026, 9am to 12pm (registration from 8:30am)
Allen Scott Auditorium, Adelaide University

8:30am Registration and Breakfast
9:00am Digital Advertising and Consumer Trends
Gai Le Roy, CEO, IAB Australia
9:15am Measurement and Proving Outcomes
Gai Le Roy, CEO, IAB Australia (moderator)
Cameron Mudge, Business Director, OMD Adelaide
Emily Primavera, Digital Marketing & CX, Adelaide University
9:45am Navigating AI-Driven Discovery
Corey Ahearne, Digital Strategy, News Australia
Jay Gilden, Implementation and Activation Associate Director, Wavemaker
10:25am Morning Tea
10:50am Data, Privacy and AI
Jonas Jaanimagi, Technology Lead, IAB Australia
11:20am Local Industry Panel
Phil Hammond, Head of Commercial Data, Paramount
Michael Krawczyk, Country Manager, SeenThis
Imran Khalil, Group Business Manager, Nine
Andie Killeen, Client Lead, Atomic 212°
11:50am Closing Remarks

Sponsored by

Tickets

  • IAB member organisations: 2 complimentary tickets
  • Additional member tickets: $125
  • Agencies and advertisers: Complimentary
  • General admission: $225
  • Community access: Complimentary, limited tickets for digital ad professionals between roles

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.

Become a member
Submit an enquiry

more events

All events & training