IAB Australia headed to Adelaide as we unpacked the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners.
Content from the day including the photo gallery can be found under the agenda below.
Agenda
Friday 16 October 2026, 9am to 12pm (registration from 8:30am)
Allen Scott Auditorium, Adelaide University
| 8:30am | Registration and Breakfast |
| 9:00am | Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 9:15am | Measurement and Proving Outcomes Gai Le Roy, CEO, IAB Australia (moderator) Cameron Mudge, Business Director, OMD Adelaide Emily Primavera, Digital Marketing & CX, Adelaide University |
| 9:45am | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia Jay Gilden, Implementation and Activation Associate Director, Wavemaker |
| 10:25am | Morning Tea |
| 10:50am | Data, Privacy and AI Jonas Jaanimagi, Technology Lead, IAB Australia |
| 11:20am | Local Industry Panel Phil Hammond, Head of Commercial Data, Paramount Michael Krawczyk, Country Manager, SeenThis Imran Khalil, Group Business Manager, Nine Andie Killeen, Client Lead, Atomic 212° |
| 11:50am | Closing Remarks |
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