Join us in Brisbane for our fourth year as we unpack the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners. Across the morning we’ll cover five themes:
What we’ll cover
Agenda
Monday 12 October 2026, 9am to 12pm (registration from 8:30am)
State Library of Queensland, South Brisbane
| 8:30am | Registration and Breakfast |
| 9:00am | Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 9:15am | The Future of Measurement Yasmin Sanders, VP APAC, Samba (moderator) Rachel Scott, Head of Decision Science, Prophet Justine Butler, Managing Director, Media Merchants Casey Greig, Head of Strategy, Audience Group |
| 9:45am | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia Karin Du Chene, Executive Group Director Kantar |
| 10:25am | Morning Tea |
| 10:50am | Data, Privacy and AI Jonas Jaanimagi, Technology Lead, IAB Australia Panellists to be announced |
| 11:20am | Local Industry Panel Michael Petersen, Founder and Client Strategist, Pivotus More panellists to be announced |
| 11:50am | Closing Remarks |
Sponsored by

Tickets
- IAB member organisations: 2 complimentary tickets
- Additional member tickets: $125
- Agencies and advertisers: Complimentary
- General admission: $225
- Community access: Complimentary, limited tickets for digital ad professionals between roles