Overview:
This event offered fresh insights into consumer commerce behaviour and the evolving retail media industry. Highlights include the launch of the 5th IAB Australia and Pureprofile Commerce Report, which explores retail trends and consumer sentiment, as well as the Retail Media State of the Nation Wave 3 report on retail media investments. The event covered consumer trends, retail media measurement, brand experiences, agency roles, and future innovations in retail media.
| Session | Speaker/s |
|---|---|
| Registration and light breakfast provided | |
| 2025 Commerce Research | Natalie Stanbury, Director of Research, IAB Australia |
| Consumer trends and what it means for marketers | Ivan Chen, Senior Account Director, Pureprofile Chloe Sanderson, Programmatic Partnerships Lead, Afterpay Moderator: Natalie Stanbury, Director of Research, IAB Australia |
| Retail Media State of the Nation Wave 3 Research | Gai Le Roy, CEO, IAB Australia |
| Retail Media Measurement | Raphael Hodes, Data & Technology Specialist: Retail Media Lead, Google Alistair Leathwood, Head of Analytics: Insights and Media, Circana Andy Ford, Head of Data Intelligence & Measurement, Coles 360 Moderator: Gai Le Roy, CEO, IAB Australia |
| The business of retail media: relationships, ecosystem, economics, expansion | Roger Dunn, Global Media Lead – Retail and Performance, Diageo Martyn Raab, General Manager Retail Media, Endeavour Group John Harvey Faurholt, Retail Media JAPAC, Microsoft Moderator: Renae Usher, Director of Sales, reo (powered by oOh!) |
| Retail Media: The Role of Agencies & Its Place in the Media Mix | Kelly Wearmouth, Managing Director AUNZ, Mars United Commerce Leah Jackson, Group Director Commerce Strategy, WPP Media Moderator: Ben Allman, Regional VP Sales, Broadsign |
| Retail Media: Expectations and Innovations | Adam Skinner, MD Unified Retail Media, Epsilon Lachlan Brahe, Commercial Director, Epsilon & Retail Media Council Chair |
| Closing comments | Lachlan Brahe, Commercial Director, Epsilon & Retail Media Council Chair |
| Networking |
