The way people discover brands, information and media is changing fast, reshaping the advertising and media ecosystem. Brands, agencies and publishers need to understand these shifts and update their practices accordingly. In 2026, IAB Australia will bring the industry together at a new event, the Discovery: AI & Search Summit, a future-focused forum unpacking the changes transforming consumer behaviour, brand visibility and measurement.
From the rise of social and commerce-led discovery to the rapid acceleration of AI-generated and instant answers, the search landscape is evolving faster than ever. Curated by IAB’s Future of Search and AI Working Groups, the conference will explore what this means for marketers, publishers, agencies and platforms, and how to build strategies that thrive in an AI-powered discovery ecosystem. This includes practical frameworks for optimising content and performance in an instant answer world, alongside insight into the emerging skills, tools and best practices shaping the next era of search.
If you are navigating AI-driven automation, rethinking measurement, or preparing your organisation for the future of discovery, this is the room to be in.
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Program
| Session | Speakers |
|---|---|
| Registration & Networking | |
| Setting the Scene | Greg Cattelain, National Head of Biddable Media, Spark Foundry |
| Keynote: Brand Discovery | Karin Du Chenne, Executive Group Director, Kantar |
| The Search Horizon: Microsoft and Google on What’s Next | Adrian Vallelonga, Head of Performance Solutions & Retail Media, Google Renee Stopps, Regional Sales Director, Partner Sales APAC, Microsoft Interviewer: Gai Le Roy, CEO, IAB Australia |
| The Crawler Conundrum: Making Sense of the Bots | Jonas Jaanimagi, Technology Lead, IAB Australia |
| Visible to the World: A Tourism Case Study | Greg Cattelain, National Head of Biddable Media, Spark Foundry Natalie Conyer, Senior Digital Marketing Lead, Voyages Tourism Australia |
| Agencies & Brands: New Approaches for Driving and Measuring Results | Dan Aguirre-Davies, Head of Search, WPP Media Clare Farrugia, Head of Performance, Hatched Jarrod Allen, Associate Director Strategic Media Solutions, Monks Chloe Legrand, Digital Marketing Lead, Suncorp Moderator: Mark Titley, Senior Commercial Data Strategist, Paramount ANZ |
| Community to Commerce: Setting Up for Success | Tom Tilney, Senior Agency Development Lead, Reddit Louise Wilson, Director Marketing Solutions, LinkedIn Matt Doherty, GM of Data, Carsales Moderator: Frederic Chanut, Executive Chairman, In Marketing We Trust |
| Publishers: Attracting & Retaining Audiences | Nick Splitter, General Manager, Zero Digital Sports Scott Purcell, Co-Founder, Man of Many Zoe Featherstone, Head of Product, Strategic Projects & Platform Partnerships, The Guardian Clare Morton, Head of Commercial Product & Strategy, Are Media Moderator: Chris Freel, Chief Revenue Officer, MiQ |
| Closing |
Ticket Pricing
- IAB Australia Members: Complimentary (2 free tickets per member organisation)
- Additional Member Tickets: $125
- General Admission: $225
- Agencies & Advertisers: Complimentary
- Community Access: Complimentary (limited free tickets for digital ad professionals between roles or seeking work, depending upon availability)
Ready to join us?Secure Your Seat