Thankyou for joining us on the day!
Presentations from the day on the Australian Economic Update and Outlook with Eleanor Creagh, Senior Economist, REA Group and Standards, industry collaboration and innovation with Anthony Katsur, CEO, IAB Tech Lab and Local Tech Rep can be found at the bottom of the page.
INFO & SPEAKERS
Speakers include:
AGENDA
| Time | Session | Speakers |
|---|---|---|
| 9.00 – 9.05am | Welcome to Country | Land Council Representative |
| 9.05 – 9.10am | Welcome to the Leadership Summit | Vanya Mariani Commercial Director: Media, carsales & IAB Australia Board Chair |
| 9.10 – 9.25am | Australian Economic Update and Outlook | Eleanor Creagh Senior Economist, REA Group |
| 9.25 – 9.55am | Shaping the Market: Understanding the forces that will impact marketing and advertising in the years ahead | Dr Daniel Knapp Chief Economist, IAB Europe |
| 9.55 – 10.25am | CMO Panel: Economics of advertising in the marketing mix & driving growth | Liana Dubois CMO, Nine Leandro Perez Vice President and CMO APAC, Salesforce Gai Le Roy CEO IAB Australia (Moderator) |
| 10.25 – 10.55am | Prompting the new era of Generative AI | Amanda Richman VP Global Media Sales, Microsoft Advertising |
| 10.55 – 11.20am | Morning Tea Break | |
| 11.20 – 11.50am | The Future of AI for your Business: Building on Success, Learning from Failure | Rhys WIlliams Managing Director – Media Sales Specialists, Jess Martin APAC Head of Responsibility, Regulation and Sustainability, |
| 11.50 – 12.20pm | Regulating Online Material: Implications for the Advertising & Marketing Industry | Samantha Yorke Authority Member, ACMA |
| 12.20 – 12.45pm | Governance framework for advertisers for environmental claims | Alison Rourke Managing Editor, Guardian Australia Nicola Harvey Content Lead, The Guardian Labs Shannon Hollis Head of Advertising Guardian Australia |
| 12.45 – 1.35pm | Lunch Break | |
| 1.35 – 2.15pm | Standards, industry collaboration, and innovation – building a thriving digital advertising ecosystem while meeting govt & consumer expectations | Anthony Katsur CEO, IAB Tech Lab & local tech rep |
| 2.15 – 2.40pm | Keynote: Australian Privacy Reform Update – expectations of the industry and how industry and regulators can collaborate to meet Government and consumer expectations. | Carly Kind Privacy Commissioner, OAIC |
| 2.40 – 3.05pm | How will AI development and privacy regulation changes impact organisations with automated decision making? | Sarah Waladan Director of Policy & Regulatory Affairs, IAB Australia Adam Krass Chief Digital, Data & Technology Officer, UM John McNerney Managing Director, Yahoo (moderator) |
| 3.05 – 3.25pm | Afternoon Tea Break | |
| 3.25 – 3.55pm | Creativity reimagined: ideas in the era of AI | Stefanie Digianvincenzo Creative Lead, Meta Marty Hungerford Chief Innovation Office & Co-Founder of brx, Big Red |
| 3.55 – 4.20pm | Australian born: Local scale-ups taking on the world | Troy Townsend Co-Founder and CEO, Zitcha Henry Innis Co-Founder, Mutinex Sarah Keith Managing Director, Involved Media (moderator) |
| 4.20– 4.45pm | The importance of a vibrant local media market delivers to marketers and consumers | Hamish Turner Director of 9Now & Programming, Nine Pippa Leary MD and Publishers – Free News & Lifestyle, News Corp Davor Vilusic Executive General Manager – Media, Carsales Gai Le Roy CEO, IAB Australia (moderator) |
| 4.45 – 4.55pm | Closing Discussion | Gai Le Roy CEO, IAB Australia |
| 4.55 – 7pm | Networking |
