MeasureUp, the largest measurement conference in Australia, will return for its 8th year on the 11th September 2024. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking, inspiring presentations, debate on hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.
Check out the presentations from the day here.
| Time | Session | Speaker/s |
|---|---|---|
| 8.15am – 9am | Registration | |
| 9am – 9.15am | Welcome | Vanya Mariani, Commercial Director carsales and IAB Australia Chair |
| 9.15am – 9.40am | Measurement is not enough: why culture is key to marketing effectiveness success | Justin Nel, Director Gain Theory |
| 9.40am – 10.05am | Marketing ROI Investment Guide: Making the Most of Trends and Troughs | Will Marks, Marketing Science Director Mutinex |
| 10.05am – 10.30am | Building Effective Marketing Programs: Aligning Goals, Managing Data, and Navigating Future Trends | Gai Le Roy, CEO IAB Australia (moderator) Rebecca Darley, Chief Marketing Officer Domain Mat Baxter, CEO APAC Mutinex Clare Tsubono, Head of Media ANZ Lion Beverages |
| 10.30am – 10.55am | Beyond Clicks: University of Tasmania’s journey to sustainable performance growth | Courtney Geritz, Marketing Director University of Tasmania Joanna Georges, Head of ANZ Scope3 |
| 10.55am – 11.20am | Networking Break | |
| 11.20am – 11.55am | The Art and Science of Modern Marketing Measurement (Sponsored By Google) | Amir Jangodaz, Marketing Mix Model Lead Laura Shakespeare, Principal Analyst, |
| 11.55am – 12.25pm | Optimising Audience Reach with ACR TV Data & Insights: A Case Study with Optus (Sponsored By Samba TV) | Yasmin Sanders, Managing Director – Australia Samba TV Lauren Dawber, Senior Director Media, Operations & Performance Optus Dan Robins, Senior Director Marketing, APAC Audible (moderator) |
| 12.25pm – 12.50pm | Build Your Data: a case study in brand building, leveraging in-market audiences and emerging channels | Shruneek Prasad, Head of Product Audience360 Dylan Sargant, Performance Manager Yango Luke Creeley, Performance Director Yango Kate Hornstein, Head of Marketing BYD |
| 12.50pm – 1.50pm | Lunch and Networking | |
| 1.50pm – 2.25pm | Incremental Effects: Elevating Attribution from Correlation to Causation (Sponsored By Meta) | Andrew Eckford, Marketing Science Partner Meta Bryan Richardson, Group Social Media Manager Spotlight Retail Group Joe Robinson, Digital Marketing Manager P&O Cruises |
| 2.25pm – 2.50pm (presentation) 2.50pm – 3:10pm (panel) | The ROAS Trap: Why retail media campaigns are delivering more than we think | Presentation: Colin Barnard, Managing Director, ANZ Criteo Panel discussion: Colin Barnard, Managing Director, ANZ Criteo (Moderator) Andy Ford, Head of Data Intelligence & Measurement Coles360 Hope Williams, Head of Commerce KINESSO & IPG Mediabrands Roger Dunn, Global Lead Retail Media & Performance Media Diageo |
| 3.10pm – 3.35pm | Synthetic Data: a very real path to cross-media measurement | Ian Garland Managing Director, Milton Data |
| 3.35pm – 4pm | Networking | |
| 4.00pm – 4.25pm | Innovations Evolving the Video Measurement Landscape | Dorus van den Biezenbos OzTAM |
| 4.25pm – 4.50pm | Unlocking Consumer Consideration: Insights from a Comprehensive Brand Study | Hannah Murphy, Senior Partner Manager Tracksuit Matt Kowal, CMO / GM Naked Spirits |
| 4.50pm – 5pm | Closing comments | Gai Le Roy, CEO IAB Australia |
| 5pm – 7pm | Networking | |
