Join us in Perth as we unpack the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners. Across the afternoon we’ll cover five themes:
What we’ll cover
Agenda
Wednesday 14 October 2026, 2pm to 5.30pm (registration from 1.30pm)
Perth Town Hall, 601 Hay Street, Perth
| 1:30pm | Registration |
| 2:00pm | Welcome: Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 2:15pm | The Future of Measurement Yasmin Sanders, VP APAC, Samba (moderator) Liam Loan-Lack, CCO, Keystart Paige English, Head of Perth, Initiative Chris O’Keefe, Founder & COO, Match & Wood |
| 2:45pm | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia |
| 3:15pm | Afternoon Tea |
| 3:40pm | Transparency Through Tech Madison Wappett, Commercial Strategist ANZ, MiQ Trent McKeown, Group Account Director WA & SA, MiQ More speakers to be announced |
| 4:10pm | Local Industry Panel Jonas Jaanimagi, Technology Lead, IAB Australia (moderator) Simon Stewart, Managing Director, Rare Adam Marshall, Chief Executive Officer WA, Omnicom Media More panellists to be announced |
| 4:45pm | Closing Remarks, followed by Networking Drinks |
Sponsored by
Tickets
- IAB member organisations: 2 complimentary tickets
- Additional member tickets: $125
- Agencies and advertisers: Complimentary
- General admission: $225
- Community access: Complimentary, limited tickets for digital ad professionals between roles