IAB Australia were recently in Perth as we unpacked the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners.
Agenda
Wednesday 14 October 2026, 2pm to 5.30pm (registration from 1.30pm)
Perth Town Hall, 601 Hay Street, Perth
| 1:30pm | Registration |
| 2:00pm | Welcome: Digital Advertising and Consumer Trends Gai Le Roy, CEO, IAB Australia |
| 2:15pm | The Future of Measurement Yasmin Sanders, VP APAC, Samba (moderator) Liam Loan-Lack, CCO, Keystart Paige English, Head of Perth, Initiative Chris O’Keefe, Founder & COO, Match & Wood |
| 2:45pm | Navigating AI-Driven Discovery Corey Ahearne, Digital Strategy, News Australia Charles Douglas, Digital Director, OMD WA |
| 3:15pm | Afternoon Tea |
| 3:40pm | Transparency Through Tech Madison Wappett, Commercial Strategist ANZ, MiQ Trent McKeown, Group Account Director WA & SA, MiQ |
| 4:10pm | Local Industry Panel Jonas Jaanimagi, Technology Lead, IAB Australia (moderator) Simon Stewart, Managing Director, Rare Adam Marshall, Chief Executive Officer WA, Omnicom Media Kiri Masters, Founder & CEO, Bobsled Marketing |
| 4:45pm | Closing Remarks, followed by Networking Drinks |
Sponsored by
