Content from MeasureUp 2022 can be found here!
Agenda
| Time | Session | Speaker/s |
|---|---|---|
| 8.15 – 9am | Registration and Networking | |
| 9 – 9.15am | Welcome | Gai Le Roy, CEO, IAB Australia |
| 9.15 – 10am | The Path to Decarbonising Advertising: measuring our carbon footprint | June Cheung, Head of JAPAC, Scope3 Carolyn Cosgrove, Partner, PwC Seb Rennie, Chief Investment Officer, GroupM Adam Roberts, Sales Director AUZ, SeenThis Moderator: Jonas Jaanimagi, Technology Lead, IAB Australia |
| 10 – 10.50am | Driving Omnichannel Success for Commerce | Paul Sinkinson, Managing Director, Analytic Partners Rachael Powell, Head of Consumer & Market Insights ANZ and Google Ads Research APAC, Google |
| 10.50 – 11.15am | Audience Poll + Break and Networking | |
| 11.15 – 11.40am | Measuring macro-economic impact to consumer businesses | Henry Innis, Co-Founder, Mutiny Group |
| 11.40 – 12.25pm | Beyond the Bid: Establishing Modern Media Effectiveness | TIffany Foxwell, Head of Client Services, Flashtalking by Mediaocean Catherine Rushton, Chief Strategy Officer, Mindshare John Matthews, Director Media & Partnerships, Streamotion Thomas Galluzzo, Digital Analytics Lead, Merkle Phil Cowlishaw, Head of Ad Cloud, Adobe |
| 12.25 – 12.50pm | Why no marketer should miss third-party cookies | Nico Neumann, Asst. Professor, Melbourne Business School |
| 12.50 – 1.55pm | Audience Poll + Lunch and Networking | |
| 1.55 – 2.20pm | The tipping point: What advertisers must get right – right now – to connect with Aussie consumers | Nicole Jones, Senior Vice President: Growth and Strategy, Kantar |
| 2.20 – 2.55pm | How marketers can grow the their investments using measurement that won’t crumble | Andy Ford, Head of Marketing Science, Australia and New Zealand, Meta Moe Kiss, Marketing Data Lead, Canva |
| 2.55 – 3.35pm | Does focusing on ad attention really solve marketing effectiveness? | Steve Weaver, Head of Research, ThinkTV John Hawkins, Chief Scientist, Playground xyz Karen Halligan, Partner, KPMG Matthew Daniell, Head of Research, Amplified Intelligence Moderator: Yasmin Sanders, MD Australia, Samba TV |
| 3.35 – 4pm | Audience Poll + Break and Networking | |
| 4.05 – 4.30pm | Measuring advertising effectiveness beyond attention. What the brain ‘says’ about brand building. | Dr Shannon Bosshard, Research and Neuroscience Specialist, ARN |
| 4.30 – 4.40pm | Closing | Gai Le Roy, CEO, IAB Australia |
| 4:40 pm – 7.00pm | Drinks and Networking | |
| Check out the content from MeasureUp 2021 here |
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