IAB Australia and the Outdoor Media Association (OMA) are bringing Powering DOOH to Melbourne. The half-day conference which will be held on 21, August 2025 will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia.
IAB & OMA Member companies receive 2 free tickets to the event, with extra tickets available for purchase. Marketers and agencies who either invest in digital out of home advertising or are looking to invest can also register for 2 free tickets per organisation. (extra member tickets $125, non member $220)
| Sessions | Speakers |
|---|---|
| Opening Comments | Gai Le Roy, CEO, IAB Australia Elizabeth McIntyre, CEO, OMA |
| DOOH – The Fundamentals | Elizabeth McIntyre, CEO, OMA |
| Programmatic OOH Buyers Guide Unplugged | Moderator :Sabarish Chirakkal, Group Programmatic Director, VMO Keren Homan, Head of Strategy & Enterprise, Yahoo Rebecca Pirrie, Group Sales Manager, Vistar Media Matt Bushby, Managing Director ANZ & SEA, Perion Jack Baxter, Associate Director, The Trade Desk |
| Attitudes to Programmatic OOH | Natalie Stanbury, Director of Research, IAB Australia |
| Proof in the Play: Validating OOH’s Role in the Programmatic Media Media Mix | Jason Waddell, Associate Director, The Trade Desk Lee Foster, Head of Digital & Data, Nunn Media |
| Afternoon tea | Cell |
| Developing an Efficient & Effective Framework for Programmatic & traditional OOH | Michael Whiteside, National sales Director, QMS Charlie Allatt, Head of Investment, Kinesso Melb James Lambert, Head of Advanced DOOH, WPP Media Eliza Winter, Activations Director, UM |
| Programmatic meets Direct IO Out-of-Home: How smart brands are powering better outcomes | Brad Palmer, National Programmatic Director, JCDecaux Jeremy Lewington, Senior Marketing Manager, 7-Eleven Australia |
| Future of OOH creative | Chris Howatson, Founder & CEO, Howatson+Company |
| Life Blood: Powering Purpose with pDOOH | Ben Swaik, Melbourne MD, Vistar Melbourne Steph Garner, Senior Manager Integrated Marketing, Lifeblood Luke Egan, Group Digital Director, Clemenger BBDO |
| Unlocking the power of Retail OOH | Melinda Duffy, Head of Product & Partnerships, oOh! Bel Harper, Chief Product & Marketing Officer, oOh! Brad Firth, CMO, Mountain Culture Beer Co. |
| Closing comments | Brad Palmer, National Programmatic Director, JCDecaux James Lambert, Head of Advanced DOOH, WPP Media |
| Networking – drinks and nibbles | Cell |
If you would like to find out more about sponsorship opportunities, reach out to our Director of Marketing & Memberships Jenn Thomas via our contact page
