IAB Australia and the Outdoor Media Association (OMA) are back in 2025 bringing you Sydney Powering DOOH. The half-day conference which will be held on 27, August 2025 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
| Session | Speakers |
|---|---|
| Opening Comments | Gai Le Roy, CEO, IAB Australia Elizabeth McIntyre, CEO, OMA |
| The Foundations of OOH | Elizabeth McIntyre, CEO, OMA |
| Programmatic DOOH Buyers Guide Unplugged | Moderator :Sabarish Chirakkal, Group Programmatic Director, VMO Keren Homan, Head of Strategy & Enterprise, Yahoo Rebecca Pirrie, Group Sales Manager, Vistar Media Matt Bushby, Managing Director ANZ & SEA, Perion Ben Allman, Regional VP Sales, Broadsign Laura Mayers, Lead Associate Account Director, The Trade Desk |
| Attitudes to programmatic OOH | Natalie Stanbury, Director of Research, IAB Australia |
| Developing an Efficient & Effective Framework for Programmatic & traditional OOH | Michael Whiteside, National Sales Director, QMS Janai Roberts, General Manager, KINESSO James Lambert, Head of Advanced DOOH, WPP Media Jacqueline Ingram, National Head of Client Development Advanced DOOH, WPP Media |
| Beyond Borders: International Trends in Media & DOOH | Jean-Christophe Conti, CEO, VIOOH |
| Afternoon Tea | Cell |
| Proof in the Play: Validating OOH’s Role in the Programmatic Media Mix | Matt Proud, Director, Business Development, The Trade Desk Laura Wallis, Head of T&T, T&T Media |
| Is the Loop Dead? The Future of Ad Serving in Programmatic DOOH | Moderator: Mike Neel, VP Publisher Solutions, Perion Sam Bauers, Head of Platform and Product, BrandSpace- ScentreGroup Nick Brignell, General Manager, WPP Media Solutions |
| Future of OOH creative | Chris Howatson, Founder & CEO, Howatson+Company |
| Programmatic meets Direct IO Out-of-Home: How smart brands are powering better outcomes | Brad Palmer, National Programmatic Director, JCDecaux Anthony Mack, Account Director, Hearts & Science Ashley Wong, Chief Digital & Innovation Officer Sophie Burbidge, Senior Marketing Manager, HSBC |
| Unlocking the power of Retail OOH | Melinda Duffy, Head of Product & Partnerships, oOh! Bel Harper, Chief Product & Marketing Officer, oOh! Brad Firth, CMO, Mountain Culture Beer Co |
| Closing comments | Brad Palmer, National Programmatic Director, JCDecaux |
| Networking – Nibbles and drinks | Cell |
If you would like to find out more about sponsorship opportunities, reach out to our Director of Marketing & Memberships Jenn Thomas via our contact page
