In this IAB member-only session Megan McEwin, Director of Policy & Regulatory Affairs at the AANA, gives a rundown on important upcoming changes to the Food and Beverage Code that will be applicable from November 1st 2021.
The updated included:
– what is included in the new unified code
– new thresholds for the proportion of children in media audiences for certain types of food and beverage ads that apply to traditional and digital media
– classification of food and beverage standards
– what foods can be marketed to children under 15 years of age
– application in relation to sponsorships
