MeasureUp Day Two (full video):
Omni-Channel Measurement in Retail:
Hamish Mogan – Measurement Lead, Facebook
Iman Behzadian – Head of Data Science, Woolies X
Building resilient advertising – Why context matters:
Jessica Miles – Country Manager, IAS
How to get started on your first-party data strategy (presentation and panel):
Moderator: Jonas Jaanimagi – Tech Lead, IAB Australia
Introductory presenter: Matt Bruty – Solution Architect, Digital Balance (a division of Ebiquity)
Sara Long – eCommerce Lead Australia & New Zealand, The Kraft Heinz Company
Angelo Sinibaldi – Director of Data Products, Nine Entertainment
Alex Cone – Senior Director, Product Management IAB Tech Lab
IAB MeasureUP Award Winner for Best advertising effectiveness research or case study:
Playground xyz
