Photos from the day can be found here.
Presentations from the day can be found here.
Video presentations from the day can be found below.
agenda: morning | midday | early afternoon | late afternoon
morning sessions
| 9.00am – 9.15am | Welcome | Matt Rowley, CEO Pedestrian Group |
| 9.15am – 9.40am | Sustainable Media Measurement: 2023 Update | Adele Wieser, Regional Managing Director, APAC Index Exchange Ros Allison, Head of Product & Innovation / Sustainability Lead Mediabrands Jordan King, Director of Programmatic & Digital Sales Nine Moderator: Gai Le Roy CEO IAB Australia |
| 9.40am – 10.05am | It’s worse than you think: attribution is doing more damage than good | Paul Sinkinson, Managing Director, Australia Analytic Partners |
| 10.05am – 10.30am | MROI shocks: How marketers are using measurement to react to recession | Henry Innis Chief Executive Mutinex |
| 10.30am – 10.55am | The value of emotive connection in B2B digital marketing | Helen Zhang Senior Insights Manager, Measurement Analytics, Customer Science LinkedIn, New York Tyrona Heath Director of Market Engagement, The B2B Institute, LinkedIn, New York Kirsten Riolo Head of Publishers and Platforms Nielsen |
| 10.55am – 11.20am | Networking Break |
midday sessions
| 11.20am – 12pm | The Messy Middle: uncovering the new reality of consumer decision-making | Kristin Sutter Head of Strategy, Insights & International Growth Lizzie Verow Research Manager |
| 12pm – 12.25pm | An open book of First Party ID performance | Shruneek Prasad Head of Product Audience360 Amy Jansen-Flynn Country Manager AUNZ Adform |
| 12.25pm – 12.50pm | Setting VOD up to fail: the problem with ‘fixed-rule optimisations’ | Stu Carr Director of Customer Insights Adgile |
| 12.50pm – 1.50pm | Lunch and Networking Break |
early afternoon sessions
| 1.50pm – 2.35pm | Unlocking Growth through Measurement | Sam Kerr Group Account Director Incubeta Rob McNamara Measurement Partner Meta |
| 2.35pm – 3pm | The value of targeting with a sophisticated customer-led strategy | Mike Tyquin Managing Director Cartology – Part of the Woolworths Group Brendan Sanders Digital National Account Manager Mars |
| 3pm – 3.25pm | The CTV Effect: Uncovering the true value of CTV | Ryan White Optimisation Manager Merkle Australia Rebekkah Jaram Client Partner Adobe Advertising |
| 3.25pm – 3.45pm | Networking |
late afternoon sessions
| 3.45pm – 4.15pm | Riding the waves: How data helped REA successfully boost brand equity and ROAS in an ever-evolving landscape | Sarah Myers General Manager, Audience and Marketing REA Group Meheer Thakare, Media Effectiveness Lead Kantar |
| 4.15pm – 4.40pm | Tony Hawk, George Lucas and David Bowie walk into a bar | Dr Haydn Northover Service Line Lead, Creative Excellence Ipsos |
| 4.40pm – 5pm | Have You Been Paying Attention … To Our Sponsorships? | Gareth Tomlin General Manager, Data, Insights and Analytics Paramount ANZ Peter Hammer Managing Director Marketing Scientist Group |
| 5pm – 7pm | Closing Networking and Drinks | Gai Le Roy, CEO IAB Australia |
