Interactive digital advertising is a multifaceted practice involving several areas of expertise including but not limited to: content creation, technology build, media broadcasting, copyright development, making representations, collect personal information, data aggregation delivered across multi-platform and multi-device communication channels. These practices collectively complex and portray a multi-dimensional digital life cycle. Because of the diversity of conduct involved we see that legal and regulatory considerations arise at each stage of the digital life cycle, therefore more than one arm of government is involved in overseeing our industry which is also complimented, where possible by self-regulation.
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