Resources referenced on the day
Programmatic Playbook
Native Advertising Playbook
Vox Pops from the day
Why Focus on Measurement? (Part 1)
Why Focus on Measurement? (Part 2)
Keynote Speakers and Individual Presenters Presentations and videos
The Halo Effect: What qualities drive higher advertising effectiveness Ben Martin, comScore Presentaion
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Know When to Art and Know When to Science Brent Smart & Willem Paling, IAG: Presentation
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Native Discovery: Driving and Measuring Results Yaron Galai, Outbrain Presentation
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Rethinking Digital: How Can Digital Contribute to My Brand Strategy? Gonzalo Fuentes, Kantar Insights Presentation
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Workshop: Best Commercial Use of Measurement Data Heather White and Lamberto Di Gioia Presentation
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How Digital Advertisers Can Measure Lifetime Customer Value Nicolas Darveau-Garneau, Google Presentation
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Digital Audio Audiences Benjamin Masse, Triton Digital Presentation
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Panels
Prove It: What Does and Doesn’t work in Digital Advertising Ebiquity: Ben Millar
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Prove It: What Does and Doesn’t work in Digital Advertising Quantium: Lawrence Puang
Prove It: What Does and Doesn’t work in Digital Advertising Kantar: Sarah Wilcox
Native Advertising: Value of Engagement
Australia’s Digital Measurement Report Card
Cross Media Measurement
Ad Tech & Measurement
Total Video
Measuring Impact
Marketers Masterclass
