As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a trade-off between convenience and security.
Experian’s Digital Consumer Insights 2018 report helps organisations understand this ambiguity through consumer behavioural thresholds and preferences in data sharing, privacy and fraud management practices – allowing organisations to effectively define perimeters and consider appropriate solutions which allow for efficient consumer engagement in secure and convenient environment.
Key highlights of the report include:
- The 3 dimensions and 9 behaviours relating to fraud incidence and mitigation strategies
- The Consumer Fraud Response Cycle – a deeper understanding of the interplay between the 3 dimensions
- Digital Pragmatist vs. Digital Voyagers – the trade-offs in consumer decision making around data privacy, data quality and fraud tolerance
