Financial services advertising is a major contributor to global digital advertising spend.
In the U.S. and U.K., financial services advertising represents 12% of all digital ad spend. Similarly, in Germany and Australia, finance represents 7% and 6%, respectively, of all digital ad spend.
Given the importance of financial services ad spending, we are releasing our annual, global Eye On: Finance insights report, which shows how the industry is currently using audience data, according to calendar year 2018 Eyeota Marketplace data.
The Eye On: Finance report is a must-read for financial services brands as well as advertisers looking for new, more effective audience targeting strategies.
