The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.
Ahead of the cup starting this week, we analyzed behaviour of 60,000 Rugby fans seen at the 2018 games hosted in Australia, New Zealand, Southeast Asia and the USA.
Membership
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet…
Meet Mitsunaga Kikuchi, CEO of Shirofune, and discover the journey of building a global brand from Japan as they continue to expand.
Explore the story of Pivotus, a member of IAB Australia, and their evolution from media representation to programmatic services.
