IAB members Near have analyzed the density and mobility across cities to understand the vulnerability of a city to the spread of COVID-19.
Using data gathered from real-world signals, we devised metrics – the Density index, a representation of how crowded place categories such as supermarkets, QSRs, places of worship can get within the busy hours, and the Mobility Index which measures people’s movement across postcodes in a particular city.
Such insights can benefit policymakers, public health officials and organizations aid the decision-making process. These metrics are good indicators to understand how quickly the infection can spread in a city and also measure whether people were practicing social distancing/self-isolation.
Download the Report below.
