Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons. And it begs the question, what is the difference between infinite scroll pages and load more pages? And what are the pros and cons of either feature? Which sites are they more suited towards? Why is this important for publishers?
Membership
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet…
Meet Mitsunaga Kikuchi, CEO of Shirofune, and discover the journey of building a global brand from Japan as they continue to expand.
Explore the story of Pivotus, a member of IAB Australia, and their evolution from media representation to programmatic services.
