Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing 

By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers the unique opportunity to harness popular content that consumers choose to read and share. 

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Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.

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    New Member Q&A: billups

    Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet…

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    AdTech Spotlight: Q&A with Shirofune

    Meet Mitsunaga Kikuchi, CEO of Shirofune, and discover the journey of building a global brand from Japan as they continue to expand.

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    New Member Q&A: Pivotus

    Explore the story of Pivotus, a member of IAB Australia, and their evolution from media representation to programmatic services.